πŸ“» β€” Carrie Melissa Jones: 7 Types of Content for Increasing Community Engagement

Reading Time: ~ 2 min.

Good morning yenizens!

Hope you had a wonderful weekend! I attended a fun workshop and I also got a new place in SF… YAAAAASSSS… I’m coming back into the city proper! Fuck yeah, I’m so excited. I get the keys on May 7th.

  1. True focus is rare. Vote. Land is my land. David vs Rich. Links.
  2. Terry Fox. Defiant. Creator thread. Winners. Pico raises. Trust.
  3. Do less harm. Techsembly. Would it help? Plex raises. No FLOC.
  4. NFTaylor Swift. Wire @ $21M. Moving. This will fail. Checklist. PG.
  5. $COIN. Wow. Astrology. Easy. Technology problems. Warrants.
  6. Best investment I’ve ever made. LOL. Creatively. OS Calendly!
  7. Fundraising field guide. But, you know. Keeping Q. YC stats. CEOs.
  8. Just one. Google Reader? Easy deepfakes. Stripe. Evolve or die.
  9. Guide to life. BillG. Next time, for sure. Napkin. Routable. Winning.
  10. Editing. Yikes. Creating markets. The first 18 months. Need more.

To infinity & community,

β€” john


I got permission from Carrie to share my notes. Screenshot above!

Carrie Melissa Jones has a way of delivering content that is not just informative but also relaxing. This hour+ long workshop was some of the fundamentals of community formation but also a composite of Carrie’s core beliefs. It was good to hear, see, and cogitate on them!

Here are my notes and screenshots!

Engagement, according to Carrie, is about impact, partnership, real relationships, and trust. Being able to make a measurable difference in the world is what this is all about.

Over the course of the preso, she centers around a few high-level things:

  1. What “real engagement” means…
  2. The strategy tools you need meaningfully engage your community…
  3. And 7 types of content and programs for the next phase of your community.

For Carrie, it’s all about having a plan:

Meaningful engagement is about furthering connections between members and that connects to the community’s purpose. Metrics like member count do not translate to these types of things.

Carrie shares a number of great examples / templates for how one might deploy experiments, tests, and surveys to get the feedback she needs from the members:

I love this:

Use purpose to prodoce new ideas, define meaningful engagement, and balance efforts.

Finally, Carrie shares 7 types of content that can further a community’s engagement and connection:

Note: There is no ideal ratio of content or activity type!

  1. Education β€” Helps participants do something better and grow into who they would like to be.
  2. Co-Creation β€” Gives people space and structure to create something new together.
  3. Community Stories β€” Reflect on how you formed, how you are changing, and how you affect te world beyond yourself.
  4. Dialogue β€” Discuss the issues that normally get swept under the rug in a safe, facilitated environment.
  5. Recognition β€” Celebrates those contributing to the community and major milestones hit.
  6. Welcoming β€” Blends old and new groups to ensure that newcomers feel supported and older groups feel relevant (if they remain a fit).
  7. Friendship Cultivation β€” Forming relationships that go beyond the collective and instead bond members more closely to one another.

Carrie, thank you for sharing your knowledge, wisdom, and experience! She’s going to continue giving these types of courses, so, feel free to follow her on Twitter!

/end

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