📻 — Community Strategy for VC Firms and How (the Wrong) Branding Can Constrain Growth

Reading Time: ~ 2 min.

Goodmorning yeniverse!

What in the what…. it’s the first day of the last month of 2020 — are you ready for it?! It’s been one helluva year!

Today’s issue are a few amazingly-interesting links; my suggestion is to choose one and talk about it with a friend or fellow yenizen.

To infinity & community,

— john


I was really chuffed (I really do love that word) by this via Andy yesterday and I’m so humbled that I’ve created a publication that can be trusted with such important details of our lives as community leaders.

Thank you Andy for allowing me to share you story — means a great deal to me! Read his unique thoughts in yesterday’s issue if you missed it!


Why Do Members Come Back?

That’s a great question and the summary of their findings is here (and a few of my personal notes, of course):

  1. Fluid Connection — Members expect this, reduce barriers. The strength of their connection is based on how precise your target audience / member is
  2. Inclusive — A sense of belonging where their contribution matters.
  3. Share Knowledge — Build, share, distribute info. Make it easy.
  4. Curation — Latest news and trends are useful. Digests. Email.
  5. Wide Spectrum Offering — Both newbs and super users should find a reason to come (and stay).

Okay? Get to it.


Good icebreaker questions here (tweetstorm), a self-hosted event management tool for non-profits, a social party game bot for Discord, and here’s a chance to show what you’re talking about with Bubbles:


How to tell the truth (and the effects of trust):

Consider the following...

If I trust you completely, then I require no explanation or communication of your actions whatsoever, because I know that whatever you are doing is in my best interests.

On the other hand, if I don’t trust you at all, then no amount of talking, explaining or reasoning will have any effect on me, because I do not trust that you are telling me the truth.

via Ben Horowitz

I see this in community spaces all the time — the more trust that’s been built the less “explaining” we have to do when things go inevitably sideways.

Building trust is literally our bread and butter as community builders!


Ana has a wonderful newsletter that I subscribed to last week and this post on brand has some great questions to think through near the end — try swapping out “brand” for “community” and walk through that like whoa:

Does your (community) purpose support or constraint growth? Steadily growing companies do not define themselves in terms of their category. Examples are IKEA, Virgin, Tesla, GOOP, Uber, MSCHF.

Ana Andjelic

Chat those up with some friends this week!


I shared this article on the future of work with my team yesterday and my TL;DR: was this:

My hope and plan is to make my team members into effective, masterful communicators — as a matter of survival.


Venture Capital and Community?

Of course! 3 good posts (in a series) via Corey Bolotsky:

  1. The Strategy Behind Your VC Firm’s Most Important Relationships
  2. Identifying and Prioritizing Your Firm’s Community
  3. The Tricks to Building and Engaging Your VC Firm’s Community

Good run and worth a subscribing!


Last but not least… Newsletter Crew has a long-lost interview of me walking through how I built this newsletter from scratch with me breaking down each step that I’ve laid via my post.

Remember: Most newsletters die prematurely.

That’s it folks! Have a great one!

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