πŸ“» β€” A Simple Workflow & Flywheel for Developing Business / Community Champions

Reading Time: ~ 1 min.

Good morning yeniverse!

A few good links from around the web for creators, community, and business builders:

  1. Invest in Gumroad (I did!). Tactical guide to building community.
  2. Soundtrack the world (keynote). Comics change lives.
  3. Devfair. Videos to articles. Giiggle. Wut. Leadership community of BTS.
  4. Startup community way. CEO titles. The best CEOs are software engineers.
  5. Writing is a product. Customer for 8 years. Trust.
  6. Global south. It is cool. On the other hand
  7. Assessing NOI. Lying for money. 7 steps to building your cult.
  8. Oman blocks CH. Hypernotes. Promote CH. CH club.
  9. Embed.so. FDA orientation for startups. Amazon, digital currency, gamification.
  10. Enough. Selling ads on Telegram. Eww. Different human needs.

To infinity & community,

β€” john


I really appreciated this presentation (although it was slow in a handful of parts) but this “flywheel” to drive momentum for your project and/or community is pretty useful; I’ve broke it down below:

Cycle of Creating Champions

To build a system that creates a natural developing cycle of advocates and champions is a true power-move that should be part of your thinking and short / long-term strategy. It has 4 C’s:

  1. Captivate
  2. Catalyze
  3. Cultivate
  4. Champion

The details are as-follows using Hyperscience as an example:

Captivate

Amplified individual user voices through customer-led marketing initiatives (#ThingsCustomersSay series, Inaugural customer survey). Renewed content marketing with a focus on interactive, educational pieces and thought leadership.

Catalyze

Shortened time-to-value for customers by 75 days even with a fully-distributed workforce. Developed a culture of project partnership with customer-centric product innovation and cross-functional collaboration.

Cultivate

Deployed a remote-first playbook for strategic involvement and virtual enablement trainings focused on scalability and self-sufficiency. Provided dedicated support SWAT teams during promotions and upgrades.

Champion

Established a diverse customer advisory board and doubled the number of champions. Grew alongside customers by developing proprietary dashboards to help them optimize usage and costs.

I can imagine that you could use this type of system / playbook for developing out your own community initiatives! Feel free to mix / remix it as you need.

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