πŸ“» β€” Ghost @ $3.3M in ARR: Focus, Creators, Long-Term Thinking, and Community (and 6 Months!)

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Hello yeniverse!

6 months ago I launched this newsletter to zero subscribers; I was excited and nervous and hopeful that I could make my aggressive goals a reality: 1,000 subscribers by January 1, 2021.

Whelp, we didn’t hit that β€” drat! β€” but we’re about three-quarters of the way there (or slightly more) β€” yay! β€” and today marks the end of the 6 month experiment β€” whoa! I knew I’d make it but I wasn’t sure how I’d feel about it after we crossed the line.

I know the answer now: I fucking love writing this daily newsletter that heads into your inboxes 5 business days a week! I think it’s an unbelievable honor and privilege that you would listen to me at all! I hope that the resources, deep-dives, and occasional commentary has been instructive, useful, and valuable; if not, please let me know and I’ll try to make it right.

Here’s your daily dose of cool links for creators & business builders β€” you’re welcome.

πŸ˜‚

  1. Be a sniper. NoCode ways to support your community. Podcast guest?
  2. We must help our friends do better. Crowdfunding is awesome. Belonging.
  3. Zuck on the Creators. Stream on. Unfettered. Ask Viable. Honest.
  4. Resilience. OnlyFriends. slapdash. Pastry.ai. Chatbot visual editor.
  5. Get fit, paid. Provisuals. Track financials. What is this. LOL. Transparency.
  6. Modern client portal. 5th generation management. Lots. Know shit.
  7. Your manager might not know. Staff.design. Sell creatively. Time.
  8. Important work. At least 20 hours. You need both. Exponential. Wow.
  9. How to manage a community sharing grief? Bilibili?! Friendship. Ghost.
  10. Face the blame. Real world code tests. Better learning exp. Comm strategy.

To infinity & community,

β€” john


As I shared in my comment, I appreciate John and his team and their relentless focus on what they believe; they’ve never veered far from the path and they’ve been rewarded for their persistence.

They have, and will always be, a company that builds in the open, publicly sharing their progress and their financials to inspire other creators and business-builders to do the same.

The last year has been obviously a good one. This is where they want to go and who they want to be:

What we’re trying to be and where I hope we fit in is to be the Shopify of that space. So: have a long tail of thousands of publishers powered by a common set of technology, but nobody needs to know what Ghost is. The name Ghost is a trick to fade into the background, because I don’t want people to know us. I want people to know the creators that we power.

John O’Nolan

John and his team remind me that to do important, meaningful work often requires years of thoughtful, relentless preparation. This is also one of the reasons why I love being in the community, communication, and publishing business and industry as I know it never gets old and never goes out of style.

I know that John understands this too. The team has always been focused on building a world-class product and they’ve built a great and vibrant community who loves what they do and the value that they’ve built. They were helping “creators” before a lot of us even called it that!

Ghost will be around for a while and it’ll be neat to see how far they go. If I haven’t made it obvious by now, I’m clearly a fan and I believe in much of the approach that John has taken with his project.

I want to think actionably about what is needed now while also thinking long-term about where the entire industry is headed. In many ways, I’d love YEN to be the “Shopify of Community“.

/end

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