πŸ“» β€” Leela Srinivasan: The Future of Marketing and Community

Reading Time: ~ 2 min.

Good morning yeniverse!

I haven’t done a deep-dive in a while and my playlist has been growing! This one with Leela Srinivasn, the CMO @ SurveyMonkey, has some good tidbits below. Enjoy!

  1. Not done upgrading. Work that lasts a lifetime. Avatars. Everything changes.
  2. Community first. Profitable nocode. Trust. Lockdown. How to do it.
  3. Opportunities, everywhere. Wonder. Anthony. We got this. Power.
  4. Formation. Meaning of metaverse. Flipp. Ron rising. Hiring. Markets.
  5. Consulting for startup. Beating incumbents. Indiekit. Stonks.
  6. B2B fundraising. Replicate, then innovate. Overly complex. 7-10.
  7. DTC. Keep iterating. For families. Integrations. Zoom vs Discord?
  8. Spac my ass. Pandemic investing. Work, all the time. Growth.
  9. What is it about emma? Fun. Cockroaches. Glow acq. Walking Excel.
  10. Cultural theologians. Pikto story. Async, forever. Education.

To infinity & community,

β€” john


This interview was between Andreia Tulcidas and Leela Srinivasan and was fun to hear her story and her personal story and career. She was at LinkedIn, OpenTable, and then SurveyMonkey.

When Leela came in she had to take over an existing team and took a very B2C product and service into the enterprise and B2B transition. Leela had that background with her previous experience. From SurveyMonkey’s perspective, it’s been clearly a strategic hire.

With the time of COVID, she and the team have been using their own tools to survey their employees and how they’re doing and what their needs are and asking the right questions (and making sure the answers get to the leaders) has been a large focus. All of these things are important considerations for building an organization or business of any size, as well as community.

In terms of the future of work, flexibility has been one of the biggest and most important values for their team. I often think of offering more flexible work hours and culture in how we operate as a business and community.

Leela shares a few thoughts on the future of marketing and community:

  1. How can we provide value for our customers in more ways than just the core offering of product and services.
  2. Being open and empathetic to the growing needs β€” and changing needs β€” of their community and customers. I think often of how the best communities and businesses will oftentimes iterate their approach many, many times over, never completely satisfied with delivering value.
  3. Racial justice impacts your brand and purpose-led marketing is and important topic but one that needs to be done with care and understanding.
  4. People base decisions on habits and emotions; oftentimes more emotion than anything else. Bringing data to the decision making process is important, but, knowing empathetically what they want and need is where you will provide the most value.
  5. People join communities because they want to be a part of something. As a community leader, you can direct it in powerful ways. You can to make the decisions about what you value and how you want the culture to be.
  6. Obviously, Leela thinks building surveys is not just a good idea for getting to understand your community but also how as a tool that she’s used in her professional career and growth. That’s kind of neat.
  7. Make sure to communicate the organization’s response to feedback from the community so that they can see how the company and culture does, in fact, champion their needs.
  8. “Elevate and Celebrate” is a way of not just showcasing the victories and successes of your own customers and community but also a way of getting press, marketing, and to drive growth through the stories of success. It’s a win-win.

And then a few questions from the audience at the end as well:

/end

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