Reading Time: ~ 3 min.
Good morning my fellow
Quite a busy week! A few great links for creators, business builders, and community leaders — enjoy!
- Twitter is crazy af. FB’s response. Piracy, price. Embed video in Circle.
- How it started. Flex. Microsoft’s design 100%. Better one-on-ones.
- Global chip shortage. Engineering. Party at my house. Boom. Parabol.
- Steve Jobs stories. Profound. 200k email subscribers. ThredUp IPO.
- Rosie leaves IH. End of Indie. Google to stop selling ads? Aerotime.
- Community consultants? eCommerce communities. Facepalm. Voiceflow.
- Impatient customers. Maestro. Future of sports betting. Weet?
- Twitter shopping. Speed. I am athlete. Zipline. Bullish case for Bitcoin.
- Okta + Auth0. YouTube failed election. This is life. Future community.
- Data feedback loop. Fan powered royalties. Nobody.
To infinity & community,
Managing one’s community well is a daily challenge for all business builders, large and small. Now, you may think that it’s up for debate as to whether or not you call all those folks “community” but it’s your tribe, it’s the folks who are helping you build the company and project of your dreams!
So, it is what it is. If you’re building a business, then, you’re also leading a community. There’s just not way around this!
(And if you’re not building the project, business, or community of your dreams… why not? Is this the year you become a full-stack founder?)
As a “Community Manager” / Leader myself (and I don’t mind this word as much as others do as I don’t think of it as a necessarily “negative” description of role / responsibility) I am constantly thinking about the state and quality of that state with regards to my community — questions like:
- Is everyone in my community happy?
- Is there anyone that needs anything (and isn’t saying it)?
- What rituals and/or (paid) programs are people tired of? What needs to be recycled? What needs to be added or experimented with?
- Are we growing / adding the right folks? Is it at the right pace?
- Does anyone need a “hard” conversation? Does anyone need to be “fired” from the community?
- What documentation still needs to be created?
- What part(s) of the overall experience is confusing? Where do people get “stuck” and how do we get them “unstuck”?
- How is our onboarding? Is it providing the level of guidance needed to get involved in the community?
- Why is this job so fucking hard?
- Why do I love it so much?
You know, questions like that.
These are just a few of the questions that magically popped into my head as I was writing this issue and it dawned on me that these are questions that every community manager or community leader out there are asking!
Especially the first question — the one about happiness — as every other inquiry is in-service of that prime.
The point is this: Most community managers lack an incredible amount of insight and knowledge around their community, despite valiant attempts through different platform technologies and workflows to stay updated and in-the-know.
So, I thought I’d write a post for the community member and just let you all know the following questions are things that I want answered by you!
- I love all of you and I love hanging out with (some of) you daily in our small but growing yeniverse! I just want you to know that.
- I’m not entirely sure what you — YES YOU! — need most out of the community. Please tell me when you have a moment?
- I’m not always certain of what you’re working on or what you’re building; would you remind me when you get a sec?
- What are the goals of your business? What is the next major milestone?
- What are skills, techniques, or training that you’d like our community to create for you? What training would you like to give to others?
- What “wins” have you had recently? Anything we can share with the rest of the folks who need encouragement today? Don’t be shy!
- What improvements do we need to make in the community (space) that haven’t been implemented or shared (as strongly)? Please let us know!
- Is there anything that needs to be said but that hasn’t been said? You can always ping me privately!
This list isn’t comprehensive but it is a list that you and your community and/or team can pass around and think through today or in your next town hall or staff meeting.
And, perhaps just as easily, these are questions you should be asking your community and members constantly! Build this into a system or workflow so you can always be on-top of where your community is at and the state / health of the business overall.
Good luck and godspeed.