Reading Time: ~ 2 min.
It’s been a fun and full week for me! And, tons of fascinating news, links, and more around the amazing internet. Have a great and restful weekend! Or, if you’re like me… let’s just keep building!
- Secret sauce. Saddles. Clix. LG no mores. Garry Tan. Bucket.
- Substack editorials. Wave. UI Dash. Too short. Creator crisis.
- French, spanish, in your browser. Personal trains. Zoom court.
- Interview questions. Unsurprising. Every founder’s story. Bernie.
- Bazo. Startup names. Old. NFT Cannon. Backup. St. Vincent. Tips.
- Remotehour. What. Milo. Missed calls. Healthy relationship boundaries.
- Data made it happen. Cryptopunks. Bridging the gap. Headers.
- Wilt the Stilt. Er xuan yi. No wedding. 12 levers of course-market fit.
- Adobe alts. Talismans. Amendments. About right. Not rockets.
- Fuck, off. Somewhere else. Missed calls. $5M. Love the name.
To infinity & community,
I have read and re-read Stewart Butterfield’s 2014 blog post about “saddles” at least a few dozen times in the last 7 years; his clarity of thought and his ability to communicate important truth around building great — and innovative — products is legend and is why he’s been repeatedly successful time and time and time again.
And good writing always delivers repeat value: I learn something new every time I pick it up again.
Here are a few of my hand-written notes recently and some of how I’m contextualizing it for the product that I’ve been building:
- They don’t sell “saddles”, they sell “horseback riding”
- Build something people want (“creators who use YEN are better off than they were before”)
- Real innovation requires real behavior change, you sell this, not the product. For instance, Slack sells “org transformation” or “better orgs, teams” for
- The best way to product-market fit is to build / define your own market; Slack built a new market around communication products but, more than that, redefined what internal messaging could be.
- All products ask things of your customers; fundamentally it challenges one to think differently about themselves, it’s about identity. If you ask too much, you may not get anything in return.
- To pull this off (successfully) you have to offer a big, easy, and obvious reward with perfect execution to quickly justify the customer’s time, expense. Sometimes, we make this harder for our customers / users.
- Holistic approach: It’s about building your customer base (which is how you grow your market); customer-centricity is everything in the super-early stage.
And you don’t stop building.