πŸ“» β€” Not Saddles, Horseback Riding

Reading Time: ~ 2 min.

Good morning yenizens!

It’s been a fun and full week for me! And, tons of fascinating news, links, and more around the amazing internet. Have a great and restful weekend! Or, if you’re like me… let’s just keep building!

  1. Secret sauce. Saddles. Clix. LG no mores. Garry Tan. Bucket.
  2. Substack editorials. Wave. UI Dash. Too short. Creator crisis.
  3. French, spanish, in your browser. Personal trains. Zoom court.
  4. Interview questions. Unsurprising. Every founder’s story. Bernie.
  5. Bazo. Startup names. Old. NFT Cannon. Backup. St. Vincent. Tips.
  6. Remotehour. What. Milo. Missed calls. Healthy relationship boundaries.
  7. Data made it happen. Cryptopunks. Bridging the gap. Headers.
  8. Wilt the Stilt. Er xuan yi. No wedding. 12 levers of course-market fit.
  9. Adobe alts. Talismans. Amendments. About right. Not rockets.
  10. Fuck, off. Somewhere else. Missed calls. $5M. Love the name.

To infinity & community,

β€” john


I have read and re-read Stewart Butterfield’s 2014 blog post about “saddles” at least a few dozen times in the last 7 years; his clarity of thought and his ability to communicate important truth around building great β€” and innovative β€” products is legend and is why he’s been repeatedly successful time and time and time again.

And good writing always delivers repeat value: I learn something new every time I pick it up again.

Here are a few of my hand-written notes recently and some of how I’m contextualizing it for the product that I’ve been building:

  1. They don’t sell “saddles”, they sell “horseback riding”
  2. Build something people want (“creators who use YEN are better off than they were before”)
  3. Real innovation requires real behavior change, you sell this, not the product. For instance, Slack sells “org transformation” or “better orgs, teams” for
  4. The best way to product-market fit is to build / define your own market; Slack built a new market around communication products but, more than that, redefined what internal messaging could be.
  5. All products ask things of your customers; fundamentally it challenges one to think differently about themselves, it’s about identity. If you ask too much, you may not get anything in return.
  6. To pull this off (successfully) you have to offer a big, easy, and obvious reward with perfect execution to quickly justify the customer’s time, expense. Sometimes, we make this harder for our customers / users.
  7. Holistic approach: It’s about building your customer base (which is how you grow your market); customer-centricity is everything in the super-early stage.

And you don’t stop building.

/end

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